Why do major recording artists’ egos feel the need to fashion their own clothing ranges, their names writ large in Swarovski crystals on the labels? Everyone from Sean Combs, Gwen Stefani, Jay Z and J-Lo to Justin Timberlake has been playing ‘designer.’ Well, nothing quite spells rock’n’roll like Miley Cyrus for Walmart, I suppose. Singers that could buy out Harrods’ entire designer stock on a whim want to sell to them too, it seems. Will stores be snapping up the latest emperor’s new clothes line from Kanye West? Kanye design? Kanye heck! Rosemary West might have received kinder reviews than he got for his parade of uncommonly ugly threads - think zombie bag lady/ hooker - laughed off the runway by sardonic seasoned observers; The Telegraph’s Lisa Armstrong rated it ‘rap with a capital-C.' while, solicited for her view, Nuclear Wintour reportedly hissed 'ask someone else!' Fail! Cue potty-mouth pearls from the emperor’s new clothes designer who really really wants to be taken seriously in fashion. Hire Roland Mouret to ghost your range? Time for resting designers to turn the tables and release rap CDs: Galliano... rhymes with Chicano. Might just work.