Hot on the heels of product placement, now deemed suitable for British TV viewers’ consumption, a new subliminal soft sell from America is set to appear on our screens. Plot points such as a character in Law and Order who switches to energy-saving light-bulbs are being increasingly worked into the narrative as networks attempt to attract advertisers out to court the eco-aware buck. It’s a phenomenon that goes by the distinctly Orwellain sounding title of ‘behaviour placement’ although I prefer ‘propagreenda’. Cynical marketing ploy or nay, anything that helps preserve the planet can’t be all bad. How will it translate here? Could The Bill, recently axed, be recycled with bobbies in hand-me-down vintage uniforms riding tandems rather than tearing around in gas guzzler cars? They could rebrand it as Dixon of Dock ahem, Green.
Wednesday, 28 April 2010
Ballots!
Polling day can’t come soon enough, if only to shunt the Dave ‘n’ Gordie show (featuring Nick C, Alex S, leuan W-J and sundry fringe loonies) off our TV screens. I’m all for politics as light entertainment - Portillo’s face as he lost at Enfield; Kinnock’s hubristic ‘victory’ rally; Prezza’s inner Alex Reid unleashed on an egg thrower - but this tedious campaign has thus far been about as amusing as a bad case of gout. The gaiety of the Hunt the Chris Grayling contest aside, the only good bit so far was when oleaginous grande-dame Lord Mandelson called Old Etonian hoodie hugger, Dave, ‘toffee-nosed.’ This, from an arriviste schmoozer of high society who once also resided in Notting Hill, a ‘hood where £595 is considered ‘reasonable‘ for a pair of loafers to knock around in? Le Creuset pot? Alessi kettle? Black! More hypocritical bitchiness please!
Friday, 16 April 2010
The Future Of Clubbing?
With meow meow banned, cats seeking an alternative sensory experience must pray venues nation-wide embrace ‘premium’ London club Merah’s ‘ingenious light therapy system’. Why? Because, according to its PR, Merah's resident techie genius claims lighting can affect and change mood. Well, hello Einstein! Programme orange and yellow in that order and your sex drive and intellect will be stimulated, apparently: hence the scenario whereby your urge to snog the babe at the bar is tempered by the realisation that to do so will earn you a lamping from her bruiser boyfriend. More innovative still, Merah (that's harem spelled backwards, since you ask) plans to pump in its own branded scent so punters will feel ‘at home’ Halle-flamin'-lujah! It may not be exactly novel - 70s sex clubs in America used to pump in amyl nitrate to get the party started - but post-smoking ban, any trend that obliterates the now ubiquitous fug of sweat, farts, beer-sodden carpets and Katie Price’s Stunning sure smells like the future of clubbing to me.
Thursday, 8 April 2010
Two-bit Tassel Twirlers

The Sound of Musicals

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