Friday, 16 April 2010

The Future Of Clubbing?

With meow meow banned, cats seeking an alternative sensory experience must pray venues nation-wide embrace ‘premium’ London club Merah’s ‘ingenious light therapy system’. Why? Because, according to its PR, Merah's resident techie genius claims lighting can affect and change mood. Well, hello Einstein! Programme orange and yellow in that order and your sex drive and intellect will be stimulated, apparently: hence the scenario whereby your urge to snog the babe at the bar is tempered by the realisation that to do so will earn you a lamping from her bruiser boyfriend. More innovative still, Merah (that's harem spelled backwards, since you ask) plans to pump in its own branded scent so punters will feel ‘at home’ Halle-flamin'-lujah!  It may not be exactly novel - 70s sex clubs in America used to pump in amyl nitrate to get the party started -  but post-smoking ban, any trend that obliterates the now ubiquitous fug of sweat, farts, beer-sodden carpets and Katie Price’s Stunning sure smells like the future of clubbing to me.  

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