Back in Mad Men days - on the say-so of some sophisticate like Cary Grant - the whole world would have happily chain-smoked Camels ‘til the cows came home. But do famous faces still shift product? Perhaps we’ve grown cynical, but more likely, it’s just that certain celebrities lack universal appeal. ‘Let’s cater our cocktail party from Iceland, just like Kerry used to...’ - because bankrupt alcoholic is somehow aspirational down Acacia Avenue? Talk about Desperate Housewives! And any women I know would rather go commando than wear Armani knickers since all matchstick-and-melons Ma Beckham took to moping about in hers. Talking of pants, I hear Procter & Gamble have signed up Ulrik-ka-ka-kan’t-believe-she-needs-the-gig Johnson as the public er, face of their Always Envive incontinence range. For once, expect a flood of takers, although for her verbal incontinence at the BAFTAS, I'd have gone with Vanessa Redgrave.
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